Original survey question: "How much are you willing to pay for an electric car?"
Number of respondents in:
Hong Kong - 2,565;
Indonesia - 10,386;
India - 26,355;
Japan - 424;
South Korea - 5,612;
Malaysia - 10,029;
the Philippines - 6,818;
Singapore - 4,645;
Thailand - 15,528;
Taiwan - 10,187;
and Vietnam - 2,667.
Citation formats
Share of consumers willing to pay more for an electric car Asia 2024, by country
According to the survey conducted by in January 2024, ** percent of the respondents in India were willing to pay more for an electric car compared to conventional cars. In comparison, ** percent of the respondents in Japan were willing to pay more for electric cars compared to conventional cars as of January 2024.
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Rakuten Insight. (March 11, 2024). Share of consumers who are willing to pay more for an electric car in Asia in 2024, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1462969/asia-willingness-to-pay-more-for-an-electric-car-by-country/
Rakuten Insight. "Share of consumers who are willing to pay more for an electric car in Asia in 2024, by selected country." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1462969/asia-willingness-to-pay-more-for-an-electric-car-by-country/
Rakuten Insight. (2024). Share of consumers who are willing to pay more for an electric car in Asia in 2024, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1462969/asia-willingness-to-pay-more-for-an-electric-car-by-country/
Rakuten Insight. "Share of Consumers Who Are Willing to Pay More for An Electric Car in Asia in 2024, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1462969/asia-willingness-to-pay-more-for-an-electric-car-by-country/
Rakuten Insight, Share of consumers who are willing to pay more for an electric car in Asia in 2024, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1462969/asia-willingness-to-pay-more-for-an-electric-car-by-country/ (last visited August 05, 2026)
Share of consumers who are willing to pay more for an electric car in Asia in 2024, by selected country [Graph], Rakuten Insight, March 11, 2024. [Online]. Available: /statistics/1462969/asia-willingness-to-pay-more-for-an-electric-car-by-country/
