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Mobile app monetization strategies among small and medium size digital publishers in the United States as of June 2023

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Source

Release date

August 2023

Region

United States

Survey time period

May 22 to June 4, 2023

Special properties

1,000 small and medium sized businesses

Citation formats

U.S. SME app publisher monetization strategies 2023

Published by
Christy Tila,
Apr 3, 2024
According to a survey conducted between May and June, 2023, among small and medium app publishers based in the United States, app purchase generated ** percent of all revenues. In-app ads represented the second most lucrative monetization strategy for the surveyed app publishers, while in-app purchases brought in *** percent of the total app revenues in the examined period.
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