According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."
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Earning growth for small developers on the Apple App Store 2019-2022, by region
Between 2019 and 2022, global mobile iOS app developers that earned less than one million U.S. dollars and amassed less than one million downloads via the Apple App Store experienced an increase of approximately 71 percent in earnings. Small developers in France experienced an increase in earnings from their apps distributed via the Apple App Store of approximately 122 percent in the measured period. By comparison, developers in Japan experienced an increase in earnings of approximately 32 percent between 2019 and 2022.
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Analysis Group. (May 11, 2023). Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group. "Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region." Chart. May 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group. (2023). Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group. "Growth of Small Developers Earning from Ios Mobile Apps Distributed on The Apple App Store from 2019 to 2022, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2023, /statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group, Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region ÌÇÐÄÆƽâ°æ, /statistics/1311918/earning-growth-small-ios-app-developers-by-country/ (last visited July 20, 2026)
Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region [Graph], Analysis Group, May 11, 2023. [Online]. Available: /statistics/1311918/earning-growth-small-ios-app-developers-by-country/
