As of 2022 ad expenditure on connected TV or CTV in India amounted to more than ** million U.S. dollars. The trend was projected to follow an upwards trajectory over the next five years, with CTV ad spends almost touching *** million U.S. dollars by 2027.
Connected TV refers to a television connected to the internet that allows consumers to stream content. It includes devices such as smart TVs or Amazon firesticks.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Finecast. (December 7, 2022). Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1447412/india-ctv-advertising-spends/
Finecast. "Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars)." Chart. December 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1447412/india-ctv-advertising-spends/
Finecast. (2022). Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1447412/india-ctv-advertising-spends/
Finecast. "Advertising Spending on Connected Tv in India from 2021 to 2022, with a Forecast until 2027 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2022, /statistics/1447412/india-ctv-advertising-spends/
Finecast, Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1447412/india-ctv-advertising-spends/ (last visited July 23, 2026)
Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars) [Graph], Finecast, December 7, 2022. [Online]. Available: /statistics/1447412/india-ctv-advertising-spends/
