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Favorite retailers among Hispanic Americans and non-Hispanic Americans in the United States in 2023

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Source

Release date

May 2023

Region

United States

Survey time period

March 28 to April 26, 2023

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic adults*

Supplementary notes

*U.S. Hispanic Adults: 440-3,905 responses from 03/28/2023 to 04/26/2023.
U.S. Non-Hispanic Adults: 9,532-50,810 from 03/28/2023 to 04/26/2023.
Excludes 'neutral' and 'unfavorable'
Weighted by U.S. Census 18+

Citation formats

U.S. Hispanics: preferred retailers to shop at in 2023

Published by
F. Watty,
Feb 8, 2024

In 2023, close to of Hispanic Americans surveyed stated that Amazon was their favorite retailer. Still, more U.S. Non-Hispanics favored the online giant that year. In the case of Ikea, the Swedish furniture company was clearly more popular among U.S. Hispanics than their Non-Hispanic counterpart.

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U.S. Hispanics: shopping behaviorU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorHispanic health in the U.S.Hispanic population in the U.S.
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