People who identify as Hispanic, who do a share of the grocery shopping for their household
Method of interview
Online panel
Supplementary notes
The original question ran as follows: 'Below is a list of reasons for why you personally might buy avocados for use in the home. For each item I read, please tell me if it is a reason for why you would buy avocados'.
Release date reflects date of access to source.
Citation formats
Main drivers for purchasing avocados of U.S. Hispanics 2023
The statistic shows the results of an annual survey conducted by the Hass Avocado Board as of Aptil 2023. U.S. Hispanic consumers were asked about their main reasons for buying avocados. Around ** percent of U.S. Latinos reported the health and taste associated with avocados as one important driver for purchase.
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Hass Avocado Board. (February 1, 2024). U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/290785/main-drivers-for-purchasing-avocados-of-us-hispanics/
Hass Avocado Board. "U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2023." Chart. February 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/290785/main-drivers-for-purchasing-avocados-of-us-hispanics/
Hass Avocado Board. (2024). U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/290785/main-drivers-for-purchasing-avocados-of-us-hispanics/
Hass Avocado Board. "U.S. Hispanic Consumers' Main Reasons for Buying Avocados in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2024, /statistics/290785/main-drivers-for-purchasing-avocados-of-us-hispanics/
Hass Avocado Board, U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/290785/main-drivers-for-purchasing-avocados-of-us-hispanics/ (last visited July 30, 2026)
U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2023 [Graph], Hass Avocado Board, February 1, 2024. [Online]. Available: /statistics/290785/main-drivers-for-purchasing-avocados-of-us-hispanics/
