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Purchase criteria for breakfast cereal among consumers in the United Kingdom in 2025

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Source

Number of respondents

1,249 respondents

Age group

18-64 years

Supplementary notes

Survey question: "When it comes to breakfast cereal, which of the following purchase criteria are important to you? (multi-pick)"

Citation formats

Purchase criteria for breakfast cereal among consumers in the United Kingdom in 2025

Published by
T. Ozbun,
Aug 21, 2025

In a 2025 survey, ** percent of responding British consumers stated that, when it comes to breakfast cereal, flavor is an important purchase criterion for them. Another ** percent of consumers stated that sugar content is important to them.

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Statistics on " Breakfast cereal consumption in the UK "

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Other statistics that may interest you Breakfast cereal consumption in the UK

Consumption

4

Brands

7

Trade

4

Market overview

6

Private label

3

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Topics

Breakfast cereal market in EuropeBreakfast FoodsBread and bakery products in the U.S.Grains and cereals market in ArgentinaCereals in France
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