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What are the key benefits of using a vMVPD service?

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Source

Release date

January 2021

Region

Canada, United States

Survey time period

Q4 2020

Number of respondents

4,526 respondents

Age group

18 years and older

Special properties

respondents who have this service type

Supplementary notes

Multiple answers were possible.

Citation formats

Key benefits of using a vMVPDs service in the U.S. and Canada 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2021
According to a survey conducted in 2020 among U.S. Americans and Canadians, nearly half of respondents stated that a key benefit of using virtual multichannel video programming distributors (vMVPDs) service is the access to live content through a guide. By contrast, ** percent of them voted for the possibility of cancelling a disliked pay TV provider.
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