The annual cost for the broadcasting rights of bilateral cricket matches played by the national cricket team in India stood at over ** billion Indian rupees between 2023 and 2028, bid by Viacom 18. While a bargain compared to Disney Star's ** billion rupee bid in the previous cycle, it was a phenomenal increase from the 2006 to 2010 cycle.
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Outlook India. (September 7, 2023). Annual cost of Board of Control for Cricket in India (BCCI) bilateral broadcasting rights from 2006 to 2028 (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1434256/india-cost-of-bcci-broadcasting-rights/
Outlook India. "Annual cost of Board of Control for Cricket in India (BCCI) bilateral broadcasting rights from 2006 to 2028 (in billion Indian rupees)." Chart. September 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1434256/india-cost-of-bcci-broadcasting-rights/
Outlook India. (2023). Annual cost of Board of Control for Cricket in India (BCCI) bilateral broadcasting rights from 2006 to 2028 (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1434256/india-cost-of-bcci-broadcasting-rights/
Outlook India. "Annual Cost of Board of Control for Cricket in India (Bcci) Bilateral Broadcasting Rights from 2006 to 2028 (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Sep 2023, /statistics/1434256/india-cost-of-bcci-broadcasting-rights/
Outlook India, Annual cost of Board of Control for Cricket in India (BCCI) bilateral broadcasting rights from 2006 to 2028 (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/1434256/india-cost-of-bcci-broadcasting-rights/ (last visited July 26, 2026)
Annual cost of Board of Control for Cricket in India (BCCI) bilateral broadcasting rights from 2006 to 2028 (in billion Indian rupees) [Graph], Outlook India, September 7, 2023. [Online]. Available: /statistics/1434256/india-cost-of-bcci-broadcasting-rights/
