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Estimated annual value of the broadcast rights deals between Sky Sports and the Super League in the United Kingdom from 2009 to 2026 (in million GBP)

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Source

Release date

February 2024

Region

United Kingdom

Survey time period

2009 to 2024

Citation formats

Rugby league: annual value of TV rights deals of the Super League in the UK 2009-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 25, 2024

In 2024, the annual value of the 2024 to 2026 broadcast rights deal between Sky Sports and the Super League in the United Kingdom was estimated at **** million British pounds. This was less than half the annual value of the previous TV rights cycle, which ran from 2022 to 2023. 

The Rugby Football League (RFL), which is the governing body for rugby league in Great Britain, finalized a strategic partnership with sports, fashion, and media company IMG in 2022. Under this new partnership, the broadcast deal for 2024 to 2026 afforded the commercial arm of the RFL the freedom to also broadcast the Super League on its own streaming platform - SuperLeague+ - as well as free-to-air TV. 

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