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Share of consumers who purchase cologne or perfume in Southeast Asia in 2023, by selected country

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Source

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Release date

April 2023

Region

Asia

Survey time period

January 2023

Number of respondents

7,082 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What beauty, care, and health product do you usually buy among the list below?"

Number of respondents:
Indonesia - 1,434
Malaysia - 1,022
Philippines - 1,224
Myanmar - 1,230
Vietnam - 1,140

Citation formats

Share of consumers who buy perfume SEA 2023, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2023
According to a 2023 survey conducted among Southeast Asian countries, over ** percent of the respondents in the Philippines purchased colognes or perfume regularly. In comparison, less than percent of the respondents in Indonesia regularly bought perfumes as of January 2023.
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Topics

Beauty and personal care in Southeast AsiaBeauty and personal care e-commerce worldwideCosmetics market in VietnamCosmetics in the Asia-Pacific regionBeauty and personal care in Thailand
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