The question was originally stated by the source as: "In the last 6 months, have you consciously bought a non-animal alternative to cow's milk for the very first time?"
Citation formats
Share of consumers who purchased plant-based milk for the first time U.S. in 2023
According to a survey carried out in the United States in June 2023, approximately ** percent of respondents between ** and ** stated that they have purchased plant-based milk alternatives for the very first time within the last six months. By comparison, the share of respondents among those aged between 55 and 65 was about ** percent.
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Appinio. (August 3, 2023). Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio. "Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age ." Chart. August 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio. (2023). Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio. "Share of Consumers Who Recently Purchased Plant-based Milk Alternatives for The Very First Time in The United States in 2023, by Age ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2023, /statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
Appinio, Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/ (last visited August 03, 2026)
Share of consumers who recently purchased plant-based milk alternatives for the very first time in the United States in 2023, by age [Graph], Appinio, August 3, 2023. [Online]. Available: /statistics/1406811/share-of-consumers-who-purchased-plant-based-milk-alternatives-recently-in-the-us/
