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Global net sales of beauty brand Sol de Janeiro grew by 11.7 percent on-year, amounting to some 1,128.6 million euros in the financial year ended March 31, 2025. The company, which focuses on beauty products inspired by Brazilian beach culture, has seen astoundingly high growth across the time period recorded. It was acquired by L'Occitane en Provence in November 2021 and initially recorded net sales of just 26.1 million euros in 2022. 

The perfect example of a viral product

Brazil-inspired brand Sol de Janeiro launched its Brazilian Bum Bum body cream in 2016, and since then, the company’s portfolio expanded to other product categories, including hair care and fragrance. In recent years, its products have gone viral on social media, especially TikTok, causing a notable growth in the brand’s sales. Among its most loved products are body and hair sprays, for example, the Cheirosa ’62 hair and body fragrance mist, which became one of the highest-grossing fragrances on Amazon.com in the United States as of April 2023. In the same year, Sol de Janeiro was also featured in a ranking of the leading fragrance brands among female Gen Z shoppers in the United States.

L’Occitane en Provence

The Sol de Janeiro brand belongs to France-based company L’Occitane en Provence or simply, L’Occitane, one of the most popular names in the prestige personal care industry. In 2023, L’Occitane recorded sales amounting to over two billion euros. This was the highest result registered in comparison to previous fiscal years. Moreover, most of these sales were generated in the APAC and Americas regions, which were also the regions counting the highest number of L’Occitane stores that year, with 635 stores in the APAC region and 364 recorded in the Americas.