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Vinted witnessed an impressive growth in its gross merchandise volume (GMV) in recent years. Globally, the GMV of the Vilnius-based online marketplace increased from around **** million U.S. dollars in 2016 to more than billion U.S. dollars by 2024.

The rise of Vinted

Vinted, hailing from Lithuania, quickly gained popularity across Europe as an online platform for secondhand fashion. The rapid rise of Vinted was fueled by a robust community model, strong word-of-mouth growth, and the appeal of affordable, sustainable clothing for consumers all over Europe. In 2025, the company generated over *** billion euros in revenue.

The surge of sustainable fashion

Europeans have increasingly embraced secondhand fashion for several reasons. Environmental awareness plays a major role, as more people are conscious of the environmental impacts of fast fashion and seek sustainable choices. Additionally,  economic challenges in recent years have also pushed consumers toward cheaper purchases, adding to the popularity of secondhand fashion and bringing a revenue of nearly ** billion U.S. dollars for the secondhand fashion e-commerce segment in 2025.