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The Lithuanian apparel resale platform Vinted has consistently been the most popular second-hand e-commerce app in the UK in recent years. The app peaked in downloads in June 2026, with over ** monthly downloads from the Google Play Store and Apple App Store. eBay is the second-most popular C2C app in Great Britain, recording nearly ** downloads in June 2026.

Growing popularity of recommerce apps across Europe

The success of recommerce apps extends beyond the UK borders. In France, Vinted has also gained substantial traction, consistently ranking as the most downloaded second-hand app from January 2023 to June 2026. The app's popularity peaked in January 2023 with nearly ** downloads. Similarly, in Germany, Vinted has experienced rapid growth, surpassing the long-standing leader Kleinanzeigen with over downloads in June 2026. This widespread adoption of recommerce apps across European countries highlights the increasing consumer demand for sustainable and affordable shopping options.

Diverse landscape of online marketplaces

While mobile apps dominate the recommerce scene, traditional online marketplaces continue to play a significant role in the second-hand economy. In the Nordic region, Norway's Finn.no leads with nearly visits in February 2024, followed by Sweden's Blocket.se with close to visits. These figures demonstrate the strong presence of established digital marketplaces in certain European markets.