weighted to match the Australian general population
Supplementary notes
Survey questions: Which best describes how you have researched the following categories over the last 3 months? And what best describes how you have purchased the following categories over the last 3 months?
Citation formats
Usage of online and offline shopping channels for fitness products Australia 2022
According to a survey conducted in March 2022 among consumers in Australia, just over ** percent of respondents used only physical stores to research and purchase fitness and wellness items. In comparison, around one quarter of those surveyed used only online channels for fitness and wellness product research and purchasing.
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McKinsey & Company. (July 25, 2022). Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company. "Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022." Chart. July 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company. (2022). Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Fitness and Wellness Products in Australia in The Three Months to March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2022, /statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
McKinsey & Company, Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/ (last visited August 06, 2026)
Usage of online and offline shopping channels for fitness and wellness products in Australia in the three months to March 2022 [Graph], McKinsey & Company, July 25, 2022. [Online]. Available: /statistics/1405419/australia-online-versus-offline-shopping-channel-usage-for-fitness-and-wellness-products/
