Leisure and social purposes are the most common reasons why people in China like eSports. In a Chinese survey conducted among eSports fans in ***, about two-thirds of respondents mentioned that they used the competitive gaming format to either relax and entertain, or to find a common conversation topic with friends. Marketing can have a positive impact on promoting the sector, with ** percent of respondents saying they were attracted by marketing content on eSports.
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iResearch. (June 16, 2023). Major reasons why eSports game users like eSports in China as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1402283/china-main-reasons-people-like-esports/
iResearch. "Major reasons why eSports game users like eSports in China as of May 2023." Chart. June 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1402283/china-main-reasons-people-like-esports/
iResearch. (2023). Major reasons why eSports game users like eSports in China as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1402283/china-main-reasons-people-like-esports/
iResearch. "Major Reasons Why Esports Game Users like Esports in China as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2023, /statistics/1402283/china-main-reasons-people-like-esports/
iResearch, Major reasons why eSports game users like eSports in China as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1402283/china-main-reasons-people-like-esports/ (last visited July 30, 2026)
Major reasons why eSports game users like eSports in China as of May 2023 [Graph], iResearch, June 16, 2023. [Online]. Available: /statistics/1402283/china-main-reasons-people-like-esports/
