To provide customer services and connect with exsiting users, many brands in China have opted for mini-programs, a light version of apps built within the most popular apps in the country. For some brands, mini-programs have made a significant contribution in app traffic. Tongcheng Travel and Meituan Select relied heavily on WeChat Mini Programs - over ** percent of the app traffic.
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QuestMobile. (March 21, 2023). App traffic contribution of major mini-program platforms in China in January 2023, by selected brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile. "App traffic contribution of major mini-program platforms in China in January 2023, by selected brand." Chart. March 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile. (2023). App traffic contribution of major mini-program platforms in China in January 2023, by selected brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile. "App Traffic Contribution of Major Mini-program Platforms in China in January 2023, by Selected Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2023, /statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
QuestMobile, App traffic contribution of major mini-program platforms in China in January 2023, by selected brand ÌÇÐÄÆƽâ°æ, /statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/ (last visited July 21, 2026)
App traffic contribution of major mini-program platforms in China in January 2023, by selected brand [Graph], QuestMobile, March 21, 2023. [Online]. Available: /statistics/1401512/china-mini-program-share-in-app-traffic-by-brand/
