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Distribution of global online traffic in the 4th quarter 2024, by segment

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Source

Release date

March 2025

Region

Worldwide

Survey time period

Q4 2023 to Q4 2024

Supplementary notes

Based on 90 billion sessions, 389 billion page views, and 6,000 websites globally.

The date of release is the date of access.

Citation formats

Global online traffic share Q4 2024, by segment

Published by Thuy D., Aug 1, 2025

Global online traffic has overall reduced by around *** percent, according to a worldwide study. Among different segments, desktop traffic saw the biggest decrease, reducing at a *** percent rate.

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Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
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