McDonald's has adeptly navigated the territory of WeChat Mini Program to enhance brand awareness in China. In March 2025, the WeChat mini-program of the burger giant had beyond ** million monthly active users, which was the highest among other food and drink service providers. WeChat Mini Program is the light version of apps built within WeChat's ecosystem, providing users advanced features such as e-commerce and task management.
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QuestMobile. (May 7, 2025). Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile. "Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2025 (in millions)." Chart. May 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile. (2025). Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile. "Monthly Active Users of Food and Drink Service Brand Mini-programs on Wechat in China in March 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2025, /statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile, Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/ (last visited July 30, 2026)
Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2025 (in millions) [Graph], QuestMobile, May 7, 2025. [Online]. Available: /statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
