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Leading factors affecting the choice of personal care and beauty products among consumers in Indonesia as of March 2023, by income level

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Source

Release date

April 2023

Region

Indonesia

Survey time period

March 2023

Number of respondents

1,014 respondents

Special properties

among Gen Z and Millennial Muslim consumers

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following statements best describes you? (Choose one answer)"

Breakdown of respondents by income group:
Upper: 342
Middle: 427
Lower: 245

Citation formats

Factors affecting personal care and beauty product choice Indonesia 2023, by income

Published by
F. Watty,
Aug 18, 2023
A survey on the consumer perspective of the halal industry conducted in Indonesia in March 2023 found that around ** percent of respondents from lower income level preferred to use personal care or beauty products that are halal and suitable for their skin. In comparison, around ** percent of respondents from the same income group stated that product effectiveness was more significant than whether or not the product had a halal logo.
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