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Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan)

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Source

Release date

April 2025

Region

China

Survey time period

2014 to 2024

Supplementary notes

Ctrip officially changed its name from 鈥淐trip.com International, Ltd.鈥 to 鈥淭rip.com Group Ltd.鈥 in October 2019.

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of April 2025).聽

Figures for earlier years have been taken from previous publications.

Citation formats

Ad spending of Trip.com 2014-2024

Published by 糖心破解版 Research Department, Apr 29, 2025

In 2024, the advertising and promotion expenditure of Trip.com amounted to approximately *** yuan, increasing from around *** billion yuan in the previous year. Overall, the spending demonstrated a steady growth until 2018, a sudden decline during the COVID-19 pandemic, and a strong recovery in 2023.

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Trip.com GroupTourism industry in ChinaBusiness travel and exhibition industry in ChinaChinese tourism in EuropeHotel industry in China
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