Sample size reflects nationally representative interviews of the GB population. The sample is an accumulation of rolling data.
The source did not provide an exact date of release for data. In this statistic, date of access is used in lieu of date of release.
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Most popular fashion and clothing brands among women in Great Britain 2025
As of the second quarter of 2024, Tu Clothing and George were the most popular fashion and clothing brands among women in Great Britain, with ** and ** percent of British women respectively expressing positive opinions about the brands. Narrowly following the two, New Look came in third place with ** percent.
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YouGov. (August 26, 2025). Leading 10 fashion and clothing brands popular among women in Great Britain as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1388753/most-popular-fashion-and-clothing-brands-among-women-uk/
YouGov. "Leading 10 fashion and clothing brands popular among women in Great Britain as of 2nd quarter 2025." Chart. August 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1388753/most-popular-fashion-and-clothing-brands-among-women-uk/
YouGov. (2025). Leading 10 fashion and clothing brands popular among women in Great Britain as of 2nd quarter 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1388753/most-popular-fashion-and-clothing-brands-among-women-uk/
YouGov. "Leading 10 Fashion and Clothing Brands Popular among Women in Great Britain as of 2nd Quarter 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Aug 2025, /statistics/1388753/most-popular-fashion-and-clothing-brands-among-women-uk/
YouGov, Leading 10 fashion and clothing brands popular among women in Great Britain as of 2nd quarter 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1388753/most-popular-fashion-and-clothing-brands-among-women-uk/ (last visited August 05, 2026)
Leading 10 fashion and clothing brands popular among women in Great Britain as of 2nd quarter 2025 [Graph], YouGov, August 26, 2025. [Online]. Available: /statistics/1388753/most-popular-fashion-and-clothing-brands-among-women-uk/