According to a biennial study on the distribution channels in the hotel industry in European countries, direct phone bookings held the highest market share in Finland in 2021, accounting for roughly ** percent of transactions. Online travel agencies (OTAs) followed behind, representing around ** percent of bookings.
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Leading distribution channels in the hotel industry in Finland 2021, by market share [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading distribution channels in the hotel industry in Finland 2021, by market share." Chart. May 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Leading distribution channels in the hotel industry in Finland 2021, by market share. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading Distribution Channels in The Hotel Industry in Finland 2021, by Market Share." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 May 2022, /statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Leading distribution channels in the hotel industry in Finland 2021, by market share ÌÇÐÄÆÆ½â°æ, /statistics/1388059/main-distribution-channels-hotel-industry-finland/ (last visited August 04, 2026)
Leading distribution channels in the hotel industry in Finland 2021, by market share [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: /statistics/1388059/main-distribution-channels-hotel-industry-finland/