| Characteristic | OTA saturation |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2023
More information
Region
Italy
Survey time period
August 2022 to August 2023
Supplementary notes
OTA saturation refers to the level of presence and coverage of online travel agencies in the hotel booking market. High saturation indicates that most bookings are made through OTAs, while low saturation means that bookings are more spread across different sources, such as hotel websites or direct bookings.
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