Just over ** percent of surveyed consumers were either very or somewhat likely to purchase a supermarket's own-label brand during a survey in September 2024 in the United Kingdom. This is a slight decrease from the survey in the previous year. Just *** percent of respondents were very unlikely to do so.
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Attest. (September 25, 2024). How likely are you to purchase a supermarket’s own-label brands? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1369367/likelihood-to-buy-supermarket-own-label-brands-uk/
Attest. "How likely are you to purchase a supermarket’s own-label brands?." Chart. September 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1369367/likelihood-to-buy-supermarket-own-label-brands-uk/
Attest. (2024). How likely are you to purchase a supermarket’s own-label brands?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1369367/likelihood-to-buy-supermarket-own-label-brands-uk/
Attest. "How Likely Are You to Purchase a Supermarket’s Own-label Brands?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Sep 2024, /statistics/1369367/likelihood-to-buy-supermarket-own-label-brands-uk/
Attest, How likely are you to purchase a supermarket’s own-label brands? ÌÇÐÄÆÆ½â°æ, /statistics/1369367/likelihood-to-buy-supermarket-own-label-brands-uk/ (last visited August 01, 2026)
How likely are you to purchase a supermarket’s own-label brands? [Graph], Attest, September 25, 2024. [Online]. Available: /statistics/1369367/likelihood-to-buy-supermarket-own-label-brands-uk/