This survey was conducted in the following 30 countries: the Philippines, Indonesia, Malaysia, Vietnam, India, Thailand, Taiwan, Singapore, China, Australia, Kazakhstan, Japan, Mexico, Chile, Brazil, the United States, Argentina, Canada, the United Kingdom, Turkey, France, Germany, Spain, Poland, Italy, Russia, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Respondents count by year was as follows: 2018: 5,248 2019: 5,665 2020: 4,695 2021: 4,679 2022: 12,511 2023: 12,566 2024: 12,624 2025: 27,400
Original question: "How much time did you spend on Korean music per month on average?"
According to a survey conducted across 30 countries in 2025, respondents spent an average of **** hours per month on consuming K-pop content. Monthly consumption peaked in 2021 at over ** hours on average.
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Korean Foundation for International Cultural Exchange. (March 30, 2026). Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2025 (in hours) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange. "Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2025 (in hours)." Chart. March 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange. (2026). Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2025 (in hours). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange. "Amount of Time Spent per Month on South Korean Pop Music (K-pop) Worldwide from 2017 to 2025 (in Hours)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2026, /statistics/1375990/south-korea-monthly-time-spent-for-kpop/
Korean Foundation for International Cultural Exchange, Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2025 (in hours) ÌÇÐÄÆƽâ°æ, /statistics/1375990/south-korea-monthly-time-spent-for-kpop/ (last visited July 29, 2026)
Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2025 (in hours) [Graph], Korean Foundation for International Cultural Exchange, March 30, 2026. [Online]. Available: /statistics/1375990/south-korea-monthly-time-spent-for-kpop/
