among Korean music consumers who had used online or mobile platforms
Method of interview
Online panel
Supplementary notes
Original question: "Which online music services did you use to access K-pop content?"
Multiple answers were allowed.
This survey was conducted in the following 30 countries: the Philippines, Indonesia, Malaysia, Vietnam, India, Thailand, Taiwan, Singapore, China, Australia, Kazakhstan, Japan, Mexico, Chile, Brazil, the United States, Argentina, Canada, the United Kingdom, Turkey, France, Germany, Spain, Poland, Italy, Russia, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Citation formats
Popular online music services for K-pop worldwide 2025
According to a 2025 survey conducted across 30 countries worldwide, around **** percent of respondents stated that they used YouTube or YouTube Music for accessing South Korean pop music (K-pop) content. Apart from YouTube, Spotify was the most popular way to access K-pop internationally.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Korean Foundation for International Cultural Exchange. (March 30, 2026). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2025." Chart. March 30, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. (2026). Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange. "Popular Online Music Services for Accessing South Korean Pop Music (K-pop) Worldwide as of December 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Mar 2026, /statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/
Korean Foundation for International Cultural Exchange, Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/ (last visited August 01, 2026)
Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2025 [Graph], Korean Foundation for International Cultural Exchange, March 30, 2026. [Online]. Available: /statistics/1107549/south-korea-online-music-services-for-kpop-worldwide/