How much do K-pop fans spend worldwide 2025| ��ƽ��

Amount of money spent per month on South Korean pop music (K-pop) worldwide from 2018 to 2025 (in U.S. dollars)

Characteristic	Spending in U.S. dollars
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Release date

March 2026

More information

Region

Worldwide, South Korea

Survey time period

2018 to 2025

Number of respondents

27,400 respondents

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 30 countries: the Philippines, Indonesia, Malaysia, Vietnam, India, Thailand, Taiwan, Singapore, China, Australia, Kazakhstan, Japan, Mexico, Chile, Brazil, the United States, Argentina, Canada, the United Kingdom, Turkey, France, Germany, Spain, Poland, Italy, Russia, the United Arab Emirates, Saudi Arabia, Egypt, and South Africa.

Respondents count by year was as follows:
2018: 5,248
2019: 5,665
2020: 4,695
2021: 4,679
2022: 12,511
2023: 12,566
2024: 12,624
2025: 27,400

Original question: "How much do you spend on Korean music per month on average in the past year?"

Citation formats

According to a survey conducted across 30 countries in 2025, respondents stated that they spent an average of *** U.S. dollars on South Korean pop music (K-pop) content per month. This represents a slight increase from the previous year.

K-pop consumption

Consumers from the United Arab Emirates (UAE) showed the highest monthly spending on K-pop, at around **** dollars per month in 2024. The same survey showed that the majority of K-Pop fans used YouTube for accessing K-Pop online, while Spotify was the second most popular online service for K-pop content. Due to the vast amount of content related to K-Pop, such as music videos, behind the scene videos, variety content and more, K-pop fans usually spend a lot of time watching said content. The average time spent engaging with K-pop, was highest among Filipino fans, followed by Thai and Indonesian consumers.

Fan culture and collecting

K-pop content, especially CDs, usually has unique packaging which makes it attractive for consumers to buy and collect. An album usually includes a photobook and a lot of freebies such as photocards or stickers. Since the albums often include only one photocard out of many, fans often buy more copies to collect one of each member of the group. In some cases, idol groups release several versions of the same album with different photo concepts, so that avid collectors spend even more on K-pop. One example is the top-selling physical album of 2025, "Karma" by Stray Kids, for which 23 versions were available to buy.