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Amount of time spent per month on South Korean pop music (K-pop) worldwide as of December 2024, by country

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Sources

Release date

March 2025

Region

Worldwide, South Korea

Survey time period

November 29 to December 27, 2024

Number of respondents

12,624 respondents

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

Original question: "How much time did you spend on K-pop per month on average?"

This survey was conducted in the following 28 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, Hong Kong, the Philippines, the United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa. 

Respondents count by country was as follows:
Philippines: 355
Thailand: 470
Indonesia: 671
Egypt: 332
United Arab Emirates: 334
Vietnam: 446
Mexico: 482
India: 867
Taiwan: 404
Saudi Arabia: 372
Malaysia: 401
Brazil: 461
China: 900
Argentina: 390
Hong Kong: 345
South Africa: 330
Kazakhstan: 387
Turkey: 380
Russia: 470
Spain: 371
Italy: 323
United States: 546
Australia: 366
France: 365
United Kingdom: 418
Germany: 443
Canada: 411
Japan: 588

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Monthly time spent on K-pop worldwide 2024, by country

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