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How do you expect your digital marketing spend to change in the next 12 months?

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Source

Release date

February 2023

Region

Ethiopia, Kenya, Nigeria, South Africa

Survey time period

2021 to 2022

Number of respondents

440 micro, small, and medium enterprises (MSMEs)*

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Number of businesses from each country: Ethiopia (107), Kenya (110), Nigeria (113), and South Africa (110).

Citation formats

Change in digital marketing spending among businesses in Africa 2021-2022

Published by Zeynep Dierks, Mar 23, 2023
According to a survey conducted among micro, small, and medium enterprises (MSMEs) in Africa, most businesses (** percent of respondents) expected their digital marketing spending to increase in 2022 compared to the previous year. However, the share of business that would increase the digital marketing budget decreased by ** percent compared to 2021. In contrast, the share of firms that planned to contract such spending increased by *** percent between 2021 and 2022.
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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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