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Expenses on advertising and promotion at Rakuten Group from 2020 to 2024 (billion Japanese yen)

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Source

Release date

February 2025

Region

Japan

Survey time period

fiscal year 2020 to 2024; the company's fiscal years ended December 31 of each stated year

Special properties

consolidated figures

Supplementary notes

Data prior to fiscal year 2021 come from previous reports.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
Values have been rounded. 

Citation formats

Rakuten Group ad and promotion expenses 2020-2024

Published by
Yihan Ma,
Mar 6, 2025

In fiscal year 2024, Rakuten Group spent almost *** billion Japanese yen on advertising and promotion activities, representing a *** percent decrease compared to the previous year. Ad expenses were the largest operating expenses of the company, after sales and service-related costs as well as employee benefit expenses. 
Rakuten Group is a Japanese tech conglomerate headquartered in Tokyo. The company operates the e-commerce platform Rakuten Ichiba.
The company's fiscal years ended December 31 of the stated year.

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