Seven percent of Gen Z and Gen X, and percent of millennials in the U.S. watched Discovery+ with ads on a daily basis, according to a survey conducted in November 2022. By contrast, baby boomers did not use this streaming option on a daily basis at all. Baby boomers were also the age group with the biggest share of respondents stating to not have used Discovery+ with ads at all in the month prior to the survey.
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Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation." Chart. November 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Discovery Plus with Ads in The United States as of November 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2022, /statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/ (last visited July 23, 2026)
Frequency of watching Discovery Plus with ads in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: /statistics/1364364/discovery-plus-with-ads-frequency-united-states-generation/
