According to a survey from November 2022, younger age groups were more likely to watch HBO Max that features advertising on a daily basis than their older counterparts. ** percent of surveyed Americans between 18 and 34 years stated to have watched this video streaming option on a daily basis during the month prior to the survey. Among respondents aged 65 years or older, this share stood at just *** percent. Also, this age group was by far the most likely to not have used HBO Max with ads at all, with a share of ** percent.
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Morning Consult. (November 8, 2022). Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1362756/use-hbo-max-with-ads-frequency-united-states-age/
Morning Consult. "Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by age." Chart. November 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1362756/use-hbo-max-with-ads-frequency-united-states-age/
Morning Consult. (2022). Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1362756/use-hbo-max-with-ads-frequency-united-states-age/
Morning Consult. "Frequency of Watching Hbo Max with Ads in The past Month in The United States as of November 2022, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2022, /statistics/1362756/use-hbo-max-with-ads-frequency-united-states-age/
Morning Consult, Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by age ÌÇÐÄÆƽâ°æ, /statistics/1362756/use-hbo-max-with-ads-frequency-united-states-age/ (last visited July 26, 2026)
Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by age [Graph], Morning Consult, November 8, 2022. [Online]. Available: /statistics/1362756/use-hbo-max-with-ads-frequency-united-states-age/
