In 2025, 58.3 percent of children in the United States watched YouTube videos. In comparison, the reach of linear TV live or recorded videos among U.S. kids was around 59 percent in 2025, which is projected to decline to 57 percent in 2026. Over the examined years, YouTube viewership among children in the region has constantly increased and is forecasted to surpass TV content consumption in 2026.
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eMarketer. (January 23, 2025). Share of children who watch YouTube and linear Television (TV) in the United States between 2020 and 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1607600/us-kids-watching-youtube-linear-tv/
eMarketer. "Share of children who watch YouTube and linear Television (TV) in the United States between 2020 and 2026." Chart. January 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1607600/us-kids-watching-youtube-linear-tv/
eMarketer. (2025). Share of children who watch YouTube and linear Television (TV) in the United States between 2020 and 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1607600/us-kids-watching-youtube-linear-tv/
eMarketer. "Share of Children Who Watch Youtube and Linear Television (Tv) in The United States between 2020 and 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2025, /statistics/1607600/us-kids-watching-youtube-linear-tv/
eMarketer, Share of children who watch YouTube and linear Television (TV) in the United States between 2020 and 2026 ÌÇÐÄÆƽâ°æ, /statistics/1607600/us-kids-watching-youtube-linear-tv/ (last visited July 22, 2026)
Share of children who watch YouTube and linear Television (TV) in the United States between 2020 and 2026 [Graph], eMarketer, January 23, 2025. [Online]. Available: /statistics/1607600/us-kids-watching-youtube-linear-tv/
