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Jimmy Donaldson, operating on YouTube as MrBeast, earned an additional five million new subscribers on his popular YouTube channel in December 2025. In November 2022, MrBeast overtook PewDiePie as the most subscribed YouTuber on the platform. PewDiPie had approximately *** million subscribers on YouTube as of June 2024.

Most engaging YouTube channels and content

As of January 2025, MrBeast counted the largest number of subscribers on YouTube, with an audience of around *** million viewers. However, other famous YouTube channels were not far behind on the subscribers’ leaderboard. T-series and Cocomelon: Nursery Rhymes followed with *** and *** million subscribers, respectively, during the same examined period. When it comes to the most viewed YouTube channels of all time, T-series had the highest viewership, with over *** billion views as of January 2025. Cocomelon and SET India followed with around *** and *** billion lifetime views, respectively. With a viewership of billions of users, content for children and music were the most popular types of videos on YouTube. As of January 2024, Baby Shark Dance was the most watched YouTube video of all time, with around ** billion views. Puerto Rican song Despacito and children’s rhyme Johny Johny Yes Papa followed, with **** and billion lifetime views, respectively.

Who uses YouTube?

The number of YouTube global users has been continuously growing over the years. Between 2020 and 2029, the number is expected to increase from *** million to **** billion users. As of July 2024, more than 54 percent of the YouTube audience was composed of men, while women held 45.7 percent of YouTube’s audience share. Over ** percent of the YouTube global audience were men between the ages of 25 and 34 during the same examined period. The region with the largest number of YouTube users was India, with an audience of approximately *** million video viewers. The United States and Brazil followed, with around *** and *** million users accessing the popular video platform, respectively. As of July 2024, YouTube exhibited the highest penetration rate in the United Arab Emirates, where more than ** percent of the total digital population used the platform. Israel and the United Kingdom followed with YouTube penetration rates of **** and ****, respectively.