Google dominated the web analytics industry in 2026, with of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately and percent, respectively.
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Datanyze. (March 23, 2026). Market share of leading web analytics technologies worldwide in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze. "Market share of leading web analytics technologies worldwide in 2026." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze. (2026). Market share of leading web analytics technologies worldwide in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze. "Market Share of Leading Web Analytics Technologies Worldwide in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1258557/web-analytics-market-share-technology-worldwide/
Datanyze, Market share of leading web analytics technologies worldwide in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1258557/web-analytics-market-share-technology-worldwide/ (last visited July 14, 2026)
Market share of leading web analytics technologies worldwide in 2026 [Graph], Datanyze, March 23, 2026. [Online]. Available: /statistics/1258557/web-analytics-market-share-technology-worldwide/
