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Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2024

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Source

Release date

February 2025

Region

Japan

Survey time period

2016 to 2024

Special properties

figures are estimates by the company based on in-market sales data; including cigarillos

Supplementary notes

Data prior to 2023 come from previous reports.

Citation formats

Philip Morris' tobacco market share in Japan 2016-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 25, 2025

In 2024, Philip Morris International held an over ** percent share of the tobacco market in Japan, boosted by its heated tobacco products. The American company is a major foreign distributor of cigarettes and heated tobacco within the Japanese market, built on its main brands Marlboro, Lark, and IQOS.

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