In 2021, the expenditure on television advertising in the retail category in France increased by 120.5 million U.S. dollars (14.23 percent) compared to 2020. Therefore, ad spend reached a peak in 2021 at 967.39 million U.S. dollars. For more insights about advertising in France: In 2021, in comparison to ad spend in the retail category on television, the ad expenditure in the retail category on digital static display was lower and on newspaper it was considerably lower.
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Nielsen. (December 16, 2022). Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1353995/retail-ad-spend-television-france/
Nielsen. "Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1353995/retail-ad-spend-television-france/
Nielsen. (2022). Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1353995/retail-ad-spend-television-france/
Nielsen. "Retail Advertising Spending on Television in France from 2019 to 2021 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2022, /statistics/1353995/retail-ad-spend-television-france/
Nielsen, Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1353995/retail-ad-spend-television-france/ (last visited July 26, 2026)
Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: /statistics/1353995/retail-ad-spend-television-france/
