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The expenditure on television advertising in the cosmetics and personal care category in France increased by 0.1 billion U.S. dollars (8.69 percent) in 2021 in comparison to the previous year. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in France: In 2021, in comparison to ad spend in the cosmetics and personal care category on television, the ad expenditure in the cosmetics and personal care category on digital static display as well as on newspaper was considerably lower.