According to a survey of Americans Gen Z's movie-going habits led in 2022, only three percent of those surveyed said they visit a movie theater one a week or more often. That same year, 14 percent visit them between one to three times a month, while 40 percent said they visit a few times a year.
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Morning Consult. (December 1, 2022). Frequency at which Generation Z visit movie theaters in the United States in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1353475/gen-z-movie-going-frequency-us/
Morning Consult. "Frequency at which Generation Z visit movie theaters in the United States in 2022." Chart. December 1, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1353475/gen-z-movie-going-frequency-us/
Morning Consult. (2022). Frequency at which Generation Z visit movie theaters in the United States in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1353475/gen-z-movie-going-frequency-us/
Morning Consult. "Frequency at Which Generation Z Visit Movie Theaters in The United States in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Dec 2022, /statistics/1353475/gen-z-movie-going-frequency-us/
Morning Consult, Frequency at which Generation Z visit movie theaters in the United States in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1353475/gen-z-movie-going-frequency-us/ (last visited July 22, 2026)
Frequency at which Generation Z visit movie theaters in the United States in 2022 [Graph], Morning Consult, December 1, 2022. [Online]. Available: /statistics/1353475/gen-z-movie-going-frequency-us/