In 2022, 30 percent of Gen Z stated that a major reason for the rarity of their visits to movie theaters is due to not being interested in the movies that are available. 27 percent stated that this was a minor reason, while 42 percent said it was not one of the reasons for them deciding not to visit.
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Morning Consult. (December 1, 2022). Share of Generation Z not interested in movies available in theaters in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1353505/gen-z-movie-going-frequency-lack-interest/
Morning Consult. "Share of Generation Z not interested in movies available in theaters in the United States in 2022." Chart. December 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1353505/gen-z-movie-going-frequency-lack-interest/
Morning Consult. (2022). Share of Generation Z not interested in movies available in theaters in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1353505/gen-z-movie-going-frequency-lack-interest/
Morning Consult. "Share of Generation Z Not Interested in Movies Available in Theaters in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2022, /statistics/1353505/gen-z-movie-going-frequency-lack-interest/
Morning Consult, Share of Generation Z not interested in movies available in theaters in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1353505/gen-z-movie-going-frequency-lack-interest/ (last visited July 26, 2026)
Share of Generation Z not interested in movies available in theaters in the United States in 2022 [Graph], Morning Consult, December 1, 2022. [Online]. Available: /statistics/1353505/gen-z-movie-going-frequency-lack-interest/
