The source specifies that the sample sizes are nationally representative.
The total number of respondents amounted to 17,540 in 18 countries, and a minimum of 1,000 respondents for each country was included.
In 2022, over 40 percent of consumers in Sweden stated that they planned to do their holiday gift shopping in November, while a slightly lower share planned to start shopping for gifts in the following month.
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Klarna. (December 9, 2022). When do you plan to start shopping for holiday gifts this year? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1351205/holiday-shopping-intentions-in-sweden/
Klarna. "When do you plan to start shopping for holiday gifts this year?." Chart. December 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1351205/holiday-shopping-intentions-in-sweden/
Klarna. (2022). When do you plan to start shopping for holiday gifts this year?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1351205/holiday-shopping-intentions-in-sweden/
Klarna. "When Do You Plan to Start Shopping for Holiday Gifts This Year?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2022, /statistics/1351205/holiday-shopping-intentions-in-sweden/
Klarna, When do you plan to start shopping for holiday gifts this year? ÌÇÐÄÆƽâ°æ, /statistics/1351205/holiday-shopping-intentions-in-sweden/ (last visited July 28, 2026)
When do you plan to start shopping for holiday gifts this year? [Graph], Klarna, December 9, 2022. [Online]. Available: /statistics/1351205/holiday-shopping-intentions-in-sweden/
