In 2024, Safi was the most chosen personal care brand among consumers in Malaysia, with around **** million consumer reach points. The Malaysian brand offers different halal-certified personal care and toiletry products.
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Kantar Worldpanel. (August 11, 2025). Leading brands in the personal care market in Malaysia in 2024, by consumer reach points (in million) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1219196/malaysia-leading-health-and-beauty-brands-household-penetration/
Kantar Worldpanel. "Leading brands in the personal care market in Malaysia in 2024, by consumer reach points (in million)." Chart. August 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1219196/malaysia-leading-health-and-beauty-brands-household-penetration/
Kantar Worldpanel. (2025). Leading brands in the personal care market in Malaysia in 2024, by consumer reach points (in million). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1219196/malaysia-leading-health-and-beauty-brands-household-penetration/
Kantar Worldpanel. "Leading Brands in The Personal Care Market in Malaysia in 2024, by Consumer Reach Points (in Million)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Aug 2025, /statistics/1219196/malaysia-leading-health-and-beauty-brands-household-penetration/
Kantar Worldpanel, Leading brands in the personal care market in Malaysia in 2024, by consumer reach points (in million) ÌÇÐÄÆƽâ°æ, /statistics/1219196/malaysia-leading-health-and-beauty-brands-household-penetration/ (last visited August 04, 2026)
Leading brands in the personal care market in Malaysia in 2024, by consumer reach points (in million) [Graph], Kantar Worldpanel, August 11, 2025. [Online]. Available: /statistics/1219196/malaysia-leading-health-and-beauty-brands-household-penetration/
