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As of the first quarter of 2024, the share of household spending on fast-moving consumer goods (FMCG) in Indonesia amounted to **** percent of the total household spending. The household spending share on FMCG is forecast to remain constant in the following years.

Daily essentials dominate FMCG budget 

Due to everyday demand for necessities including food, drinks, personal hygiene items, and cleaning supplies, FMCG account for a sizeable amount of household spending in Indonesia. This reflects the growing population’s reliance on these essentials even during economic challenges. As demand for these products remains positive, FMCG spending will remain resilient and continue to make up a substantial share of household expenditures. 

Emerging trends and shift in consumer behavior

FMCG spending in Indonesia is also adjusting to new consumer habits as a result of a growing middle class and increased e-commerce usage. Despite the ongoing popularity of offline sales channels such as traditional trade and mini markets, consumers are increasingly opting for convenience-driven options like online shopping. Additionally, the demand for FMCG in Indonesia is being shaped by shifting lifestyle preferences. A 2023 survey showed that Indonesian consumers valued sustainable and eco-friendly products more. This suggests that household purchases are becoming more varied and quality focused.