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In the last six months, have you switched to a cheaper brand/own brand in any of the following categories?

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Source

In cooperation with
Release date

2022

Region

United States

Survey time period

July 18, 2022

Number of respondents

2,000 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Multiple responses were possible.

Citation formats

Switching to cheaper or own brands in the United States 2022, by product category

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 4, 2022
When surveyed in July 2022, almost ** percent of consumers in the United States stated that they had switched to a cheaper or own brand of bread in the last six months. Toilet roll, potato chips, and snacks were other categories where a larger share of respondents had switched brands to save money.
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