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Preferred purchase channels for shopping in India as of November 2021, by category

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Source

In cooperation with
Release date

January 2022

Region

India

Survey time period

November 2021

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

across urban and rural locations

Supplementary notes

Survey question: Which best describes how you have researched and purchased the following categories over the last 3 months?

Citation formats

Preferred purchase channels for shopping in India in 2021, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 28, 2022

According to a survey conducted in November 2021 in India, ** percent of consumers use omnichannel for the purchase of groceries. In contrast, ** percent of respondents purchase groceries online and around ** percent of consumers buy groceries in-store.

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