Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation
Characteristic
Share of respondents
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The question was originally stated as: "I prioritize cost over nutritional value when
shopping for groceries, more so than a year ago."
Gen Z - those born between 1997 and 2005.
Millennials - those born between 1981 and 1996.
Gen X - those born between 1965 and 1980.
Boomers - those born between 1946 and 1964.
Greatest Gen - those born between 1900 and 1945.
Citation formats
Cost over nutritional value when grocery shopping in Canada 2023, by generation
When surveyed in September 2023, nearly ** percent of surveyed Canadian respondents from the Greatest Generation (born between 1900 and 1945) indicated that they prioritized cost over nutritional value more than they did a year earlier when shopping for groceries. In contrast, just under ** percent of Boomers expressed the same behavior.
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Dalhousie University. (October 4, 2023). Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University. "Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation." Chart. October 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University. (2023). Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University. "Share of Consumers Prioritizing Cost over Nutritional Value When Shopping for Groceries More than One Year Prior in Canada as of September 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2023, /statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
Dalhousie University, Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/ (last visited July 29, 2026)
Share of consumers prioritizing cost over nutritional value when shopping for groceries more than one year prior in Canada as of September 2023, by generation [Graph], Dalhousie University, October 4, 2023. [Online]. Available: /statistics/1441037/cost-vs-nutrition-food-shopping-by-generation-canada/
