During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known car rental services in the United Kingdom 2023
With 83 percent brand awareness, Enterprise Rent-A-Car is the most well-known car rental company in United Kingdom. The Missouri-based brand is followed by a French car rental company, Europcar, that is recognized by 76 percent of respondents in the UK. Hertz comes on number three in this list followed by Avis and Budget.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (June 28, 2023). Leading car rental services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1339847/most-well-known-car-rental-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading car rental services ranked by brand awareness in the United Kingdom in 2023." Chart. June 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1339847/most-well-known-car-rental-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2023). Leading car rental services ranked by brand awareness in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1339847/most-well-known-car-rental-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading Car Rental Services Ranked by Brand Awareness in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2023, /statistics/1339847/most-well-known-car-rental-services-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Leading car rental services ranked by brand awareness in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1339847/most-well-known-car-rental-services-in-the-united-kingdom/ (last visited August 04, 2026)
Leading car rental services ranked by brand awareness in the United Kingdom in 2023 [Graph], ÌÇÐÄÆƽâ°æ, June 28, 2023. [Online]. Available: /statistics/1339847/most-well-known-car-rental-services-in-the-united-kingdom/
