During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Charlotte Tilbury in the UK? When it comes to cosmetics and make-up users, brand awareness of Charlotte Tilbury is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Charlotte Tilbury in the UK? In total, *** of UK cosmetics and make-up users say they like Charlotte Tilbury. However, in actuality, among the *** of UK respondents who know Charlotte Tilbury, *** of people like the brand.
What is the usage share of Charlotte Tilbury in the UK? All in all, *** of cosmetics and make-up users in the UK use Charlotte Tilbury. That means, of the *** who know the brand, *** use them.
How loyal are the users of Charlotte Tilbury? Around *** of cosmetics and make-up users in the UK say they are likely to use Charlotte Tilbury again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.
What's the buzz around Charlotte Tilbury in the UK? In September 2022, about *** of UK cosmetics and make-up users had heard about Charlotte Tilbury in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Charlotte Tilbury in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (October 18, 2022). Charlotte Tilbury brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /forecasts/1340008/charlotte-tilbury-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Charlotte Tilbury brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2022." Chart. October 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /forecasts/1340008/charlotte-tilbury-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). Charlotte Tilbury brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /forecasts/1340008/charlotte-tilbury-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Charlotte Tilbury Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2022, /forecasts/1340008/charlotte-tilbury-cosmetics-and-make-up-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Charlotte Tilbury brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1340008/charlotte-tilbury-cosmetics-and-make-up-brand-profile-in-the-uk/ (last visited July 30, 2026)
Charlotte Tilbury brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, October 18, 2022. [Online]. Available: /forecasts/1340008/charlotte-tilbury-cosmetics-and-make-up-brand-profile-in-the-uk/
